BHK Crisis Communications attended both “Aviation Communications Workshops” which IATA had organised in October 2015. One was held in Singapore for Asian communicators and another one in Miami for “The Americas”, with each time some 40 participants.
At these events, BHK Crisis Communications was given the opportunity to highlight the importance of Social Media in today’s Crisis Communications. Through concrete examples, Barbara Kracht demonstrated how Twitter and Facebook, as well as YouTube, have become preeminent tools for a proactive crisis communication, thereby “revolutionising” the way to communicate in a crisis, with the mainstream media now searching the web for quotes and information.
As a result, airlines are now simply expected to provide swift and continuous information via Social Media, in addition to the traditional means of communicating. A new and additional challenge in such dire circumstances!
BHK crisis communications delivered two Crisis Communications training courses to SunExpress in Antalya, Turkey.
Delivering two trainings for two different categories of participants – the executives who would have to act as official “spokespersons” during the crisis, and the operational / technical managers who would step in to support the “spokespersons” during a press conference with technical / operational background information.
Their respective roles being different, the trainings were adapted to the environment in which the participants would have to face the media and how they would have to deal with the different situations. BHK crisis communications very much enjoyed their responsiveness and motivation, as all were well aware of the need to being well prepared for the “eventuality” which – hopefully - will never occur.